In the world of direct response television—DRTV—there are really two established media formats: long-form, 30-minute shows called “infomercials”, and short-form, which is either a one- or two-minute commercial. There are various uses for these formats, and with some products in the DRTV industry, a mix of both is used.

We can help you work through deciding on the best format for your product launch and then implement a reliable media test prior to full rollout. For nearly 20 years, we have been assisting our clients achieve success.

The chain of decisions is long. From proof of the ad concept through successful delivery into your customer’s home, any fluctuations in any part of the chain affect your bottom line. Working together with your team, we guide this process to help create the most profitable plan of action.

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